If 2024 taught us anything, it’s that the automotive market is constantly evolving. As dealerships head into 2025, staying ahead means embracing data, refining strategies, and adapting to shifting trends. The good news? The tools and insights are there to help you succeed. Here are ten top tips to make 2025 a year of growth and success for your dealership.
✔️ Stay On Top Of Pricing Trends
✔️ Focus On Stock Turnover
✔️ Don't Ignore EVs
✔️ Leverage Data To Understand Demand
✔️ Boost Your Online Presence
✔️ Encourage Reviews
✔️ Be Transparent With Financing
✔️ Train Your Team To Sell The Experience
✔️ Invest In Smart Advertising
✔️ Partner With The Right People
✔️ Let's Make 2025 Your Best Year Yet
Used car retail prices have stabilised, with a 0.6% month-on-month dip from November to December 2024, according to Auto Trader. While prices are still down 4.1% year-on-year, the recovery is evident. Use live data, like Auto Trader’s Retail Price Index, to ensure your pricing is competitive and aligns with market trends. Price too high, and customers will look elsewhere. Price too low, and you’ll miss out on profit.
Did you know used cars are turning faster than ever, averaging just 33 days on forecourts in December? This is three days quicker than the same time last year. Stock that moves quickly is stock that pays off. Prioritise high-demand vehicles and ensure your team is ready to capitalise on fast-moving inventory.
Electric vehicle prices have stabilised, dropping just 0.7% in December, in line with seasonal trends. With EV adoption continuing to grow and government incentives still available, having a solid EV offering is crucial. Showcase affordable finance options to help customers overcome price hesitations and make EV ownership more accessible.
Auto Trader’s data shows consumer demand outpaced supply by 3% in December, despite a 2% dip in buyer interest. Use tools that give real-time insight into what buyers are searching for and align your stock accordingly. Popular models, trims, and features should be front and centre.
Site visits to Auto Trader increased by 4% in December, marking a record year for online car searches. Shoppers are starting their journey online, so your dealership needs a strong digital presence. Update your website, optimise your listings, and make sure your photos and descriptions do justice to your vehicles.
Positive reviews can make or break a buyer’s trust. Ask satisfied customers to leave feedback on Google, Auto Trader, or other platforms. A steady stream of good reviews builds credibility and can push you ahead of the competition when buyers are scrolling through options.
In a competitive market, clarity is key. Customers want to know what they’re getting into. Offer clear, flexible financing options and promote them prominently on your forecourts and online. At Marsh Finance, we’re here to help you present finance solutions that build trust and make car buying easy.
Buying a car isn’t just a transaction – it’s an experience. Ensure your team is trained to provide exceptional customer service, whether in person or online. Highlight the perks of choosing your dealership: warranties, servicing packages, or even a complimentary cup of coffee can make a lasting impression.
It’s not enough to list your vehicles; you need to advertise smartly. Use targeted ads on social media platforms and marketplaces where your buyers are already searching. Highlight key features, pricing, and promotions, but remember to keep it simple and eye-catching. Want to reach more customers for free? Join Marsh Finance’s Car Marketplace today!
Finally, success often comes down to who you’re working with. From lenders to suppliers, the right partnerships make a difference. At Marsh Finance, we work with dealerships to provide tailored financing solutions that drive sales and boost customer confidence.
The used car market in 2025 is full of opportunities for dealerships that stay proactive and adaptable. By combining data-driven decisions with exceptional service, you’ll be well on your way to a successful year.
Need a partner to help you along the way? Contact Marsh Finance today and discover how we can support your dealership’s growth.
Let’s hit the ground running – here’s to a profitable 2025!